Interbrand发布全球品牌100强榜单 Facebook从第9跌至第12位

北京时间17日消息，国际品牌咨询机构Interbrand周四发布2019年全球品牌100强榜单，苹果蝉联冠军，华为再次成为中国唯一上榜品牌。

今年全球100大品牌价值总计达2.1309万亿美元，较去年增长5.7%。

苹果品牌价值达2342.41亿美元，较上年增长9%。谷歌和亚马逊分列2、3，品牌价值分别为1677.13亿美元和1252.63亿美元。

前10依次为：苹果、谷歌、亚马逊、微软、可口可乐、三星、丰田、奔驰、麦当劳、迪士尼。

Facebook从去年的第9跌至第12位，品牌价值下降12%，至398.57亿美元。

华为今年排名第74位，较上年下降6位，品牌价值为68.87亿美元，较上年下降9%。

在今年5月《福布斯》发布的2019年全球品牌100强中，华为也是唯一上榜的中国品牌，名列第97位，福布斯估计的品牌价值为80亿美元。

以下为全球品牌100强榜单：

请填写表格标题
排名	品牌名	所在行业	品牌价值变化	品牌价值
01	Apple	Technology	+9%	234，241 $m
02	Google	Technology	+8%	167，713 $m
03	Amazon	Technology	+24%	125，263 $m
04	Microsoft	Technology	+17%	108，847 $m
05	Coca-Cola	Beverages	-4%	63，365 $m
06	Samsung	Technology	+2%	61，098 $m
07	Toyota	Automotive	+5%	56，246 $m
08	Mercedes-Benz	Automotive	+5%	50，832 $m
09	McDonald‘s	Restaurants	+4%	45，362 $m
10	Disney	Media	+11%	44，352 $m
11	BMW	Automotive	+1%	41，440 $m
12	IBM	Business Services	-6%	40，381 $m
13	Intel	Technology	-7%	40，197 $m
14	Facebook	Technology	-12%	39，857 $m
15	Cisco	Business Services	+3%	35，559 $m
16	Nike	Sporting Goods	+7%	32，376 $m
17	Louis Vuitton	Luxury	+14%	32，223 $m
18	Oracle	Business Services	+1%	26，288 $m
19	GE	Diversified	-22%	25，566 $m
20	SAP	Business Services	+10%	25，092 $m
21	Honda	Automotive	+3%	24，422 $m
22	Chanel	Luxury	+11%	22，134 $m
23	American Express	Financial Services	+13%	21，629 $m
24	Pepsi	Beverages	-1%	20，488 $m
25	J.P。 Morgan	Financial Services	+8%	19，044 $m
26	IKEA	Retail	+5%	18，407 $m
27	UPS	Logistics	+7%	18，072 $m
28	Hermès	Luxury	+9%	17，920 $m
29	Zara	Apparel	-3%	17，175 $m
30	H&M	Apparel	-3%	16，345 $m
31	Accenture	Business Services	+14%	16，205 $m
32	Budweiser	Alcohol	+3%	16，018 $m
33	Gucci	Luxury	+23%	15，949 $m
34	Pampers	FMCG	-5%	15，773 $m
35	Ford	Automotive	+2%	14，325 $m
36	Hyundai	Automotive	+5%	14，156 $m
37	Gillette	FMCG	-18%	13，753 $m
38	NESCAFÉ	Beverages	+4%	13，605 $m
39	Adobe	Business Services	+20%	12，937 $m
40	Volkswagen	Automotive	+6%	12，921 $m
41	Citi	Financial Services	+10%	12，697 $m
42	Audi	Automotive	+4%	12，689 $m
43	Allianz	Financial Services	+12%	12，078 $m
44	eBay	Retail	-8%	12，010 $m
45	adidas	Sporting Goods	+11%	11，992 $m
46	AXA	Financial Services	+6%	11，830 $m
47	HSBC	Financial Services	+5%	11，816 $m
48	Starbucks	Restaurants	+23%	11，798 $m
49	Philips	Electronics	-4%	11，661 $m
50	Porsche	Automotive	+9%	11，652 $m
51	L‘Oréal	FMCG	+4%	11，589 $m
52	Nissan	Automotive	-6%	11，502 $m
53	Goldman Sachs	Financial Services	-4%	11，352 $m
54	HP	Electronics	+4%	10，891 $m
55	Visa	Financial Services	+19%	10，756 $m
56	Sony	Electronics	+13%	10，514 $m
57	Kellogg‘s	FMCG	-2%	10，419 $m
58	Siemens	Diversified	+1%	10，259 $m
59	Danone	FMCG	+4%	9，915 $m
60	Nestlé	FMCG	+7%	9，534 $m
61	Canon	Electronics	-9%	9，482 $m
62	Mastercard	Financial Services	+25%	9，430 $m
63	Dell	Electronics	NEW	9，086 $m
64	3M	Diversified	-1%	9，035 $m
65	Netflix	Media	+10%	8，963 $m
66	Colgate	FMCG	+2%	8，824 $m
67	Banco Santander	Financial Services	+13%	8，521 $m
68	Cartier	Luxury	+7%	8，192 $m
69	Morgan Stanley	Financial Services	-7%	8，185 $m
70	Salesforce.com	Business Services	+24%	8，004 $m
71	Hewlett Packard Enterprise	Business Services	-3%	7，909 $m
72	PayPal	Financial Services	+15%	7，604 $m
73	FedEx	Logistics	+2%	6，998 $m
74	Huawei	Technology	-9%	6，887 $m
75	LEGO	FMCG	+5%	6，884 $m
76	Caterpillar	Diversified	+19%	6，791 $m
77	Ferrari	Automotive	+12%	6，458 $m
78	Kia	Automotive	-7%	6，428 $m
79	Corona	Alcohol	+15%	6，369 $m
80	Jack Daniel‘s	Alcohol	+13%	6，347 $m
81	Panasonic	Electronics	-2%	6，189 $m
82	Dior	Luxury	+16%	6，045 $m
83	DHL	Logistics	+2%	5，987 $m
84	John Deere	Diversified	+9%	5，883 $m
85	Land Rover	Automotive	-6%	5，855 $m
86	Johnson & Johnson	FMCG	-8%	5，720 $m
87	Uber	Technology	NEW	5，714 $m
88	Heineken	Alcohol	+4%	5，626 $m
89	Nintendo	Electronics	+18%	5，550 $m
90	MINI	Automotive	+5%	5，532 $m
91	Discovery	Media	-4%	5，525 $m
92	Spotify	Media	+7%	5，516 $m
93	KFC	Restaurants	+1%	5，509 $m
94	Tiffany & Co。	Luxury	-5%	5，335 $m
95	Hennessy	Alcohol	+12%	5，297 $m
96	Burberry	Luxury	+4%	5，205 $m
97	Shell	Energy	-3%	5，105 $m
98	LinkedIn	Media	NEW	4，836 $m
99	Harley-Davidson	Automotive	-7%	4，793 $m
100	Prada	Luxury	-1%	4，781 $m

关键词： Interbrand 全球品牌100强 Facebook

责任编辑：Rex_08